Firebrand jeans retailer Long Island Clothing Company (LiCC) today launched a trail blazing brand of water-proof jeans and thus takes the much favoured denim jeans to yet another level.
The launch of the water-proof jeans titled LiCC Liberté invites you to be part of a grander scheme. Wearing wet clothes is always a drag, but wearing wet jeans can be even more so due to the weight. Chances are you might be caught in a sporadic thunderstorm which will eventually soak through your denim jeans. This hampers your journey and your style but with LiCC’s new style revolution, rain need not be a damper as your jeans will stay dry as the dessert and fashionably so!
Nature offers a glimpse of this concept through the lotus plant which appears nonchalant about water droplets which roll off its surface. Similar to its rough texture that expels water, is the Liberté collection, inspired by the origins of nature itself to present the much-anticipated water-proof jeans. It is the most authentic pair of jeans for those who wish to live without boundaries.